OVERVIEW
Tatiana Martinet Moreno is a Spanish language teacher offering individual and group classes for adults and children who have always wanted to learn Spanish in a supportive, encouraging environment.
The goal of this project was to create a website that feels welcoming, feminine, and energetic — reflecting Tatiana’s personality and teaching style — while clearly presenting her services and making it easy for students to book and engage.
This project later became the inspiration for my “Summer” website template, designed specifically for service-based businesses.
BRAND PHILOSOPHY
Tatiana’s teaching approach is rooted in connection, confidence, and enjoyment. Learning a new language can feel intimidating, so the brand needed to remove pressure and replace it with warmth, friendliness, and clarity.
The brand focuses on learning through encouragement, creating a safe, positive space for adults and children, building confidence step by step.
The website needed to feel human, supportive, and easy to navigate.
VISUAL DIRECTION
The visual identity was inspired directly by Tatiana’s personality and preferences.
Soft pink as the primary colour to reflect femininity, warmth, and openness.
Yellow accents to express energy, optimism, and enthusiasm.
Rounded shapes and flowing sections to create approachability.
Friendly layouts that feel inviting rather than formal or academic.
The result is a design that feels cheerful and personal, while remaining professional and clear.
BRAND TONE & FEELING
Tatiana’s brand feels warm and friendly, feminine and energetic, supportive and encouraging, personal, not corporate.
The website speaks directly to people who want to learn, grow, and feel confident.
WEBSITE STRUCTURE & FUNCTIONALITY
The website was designed with simplicity and usability in mind.
Key elements include clear presentation of individual and group classes, strong call-to-action buttons to encourage booking, structured sections that guide visitors naturally, a service-based layout that works for teachers, coaches, and consultants.
The design balances visual personality with practical clarity.
FROM CLIENT PROJECT TO REUSABLE TEMPLATE
This project became the foundation for the “Summer” website template for service providers.
By refining the structure, layout, and visual system, the design was adapted into a flexible template that can be used by educators, coaches, consultants, virtual assistants and other service-based businesses.
This transformation shows how real client needs informed a scalable, strategic design solution.
OUTCOME
The project resulted in a personalised website aligned with Tatiana’s teaching style, a strong visual direction rooted in emotion and personality, a reusable website template built from real client experience.
This project demonstrates how thoughtful design can serve both individual clients and broader creative systems.