OVERVIEW
Skydliaukės Harmonija is a Lithuanian-language wellness platform created for people experiencing thyroid gland challenges who want to support their health through nutrition and lifestyle changes.
The website is built around Viktorija’s personal transformation and professional expertise. As a certified nutrition specialist, Viktorija is a living example of how consistent lifestyle changes helped her restore balance and well-being, and she now inspires others to take responsibility for their own health.
The goal of this project was to create a trustworthy, educational, and motivating online space that empowers visitors to begin their own healing journey.
BRAND PHILOSOPHY
Skydliaukės Harmonija is founded on the belief that meaningful health improvements begin with daily choices.
The brand focuses on supporting thyroid health through nutrition and lifestyle habits, education instead of quick fixes, long-term consistency over short-term solutions, personal responsibility guided by knowledge.
Viktorija does not provide medical treatment. Instead, she shares certified knowledge and lived experience to inspire informed, sustainable change.
VISUAL DIRECTION
The visual identity was designed to feel grounding, supportive, and trustworthy.
Natural green tones symbolising balance, healing, and harmony. Warm accents to soften the educational content and keep it human.
Clean, structured layouts that support clarity and focus. Lifestyle-led imagery reflecting real, achievable habits.
The design avoids clinical visuals, creating a calm environment where visitors feel supported rather than judged.
WEBSITE STRUCTURE & FUNCTIONALITY
The website was fully customised from my earlier Emerie template to suit Viktorija’s message, audience, and content strategy.
BRAND TONE & FEELING
Skydliaukės Harmonija feels calm and reassuring, knowledgeable yet approachable, inspiring without being overwhelming. Honest, supportive, and empowering.
The brand speaks to people who are ready for change but need guidance and confidence to begin.
KEY MESSAGE
A central part of the project was positioning Viktorija as a trusted specialist in thyroid-focused nutrition and lifestyle change.
The blog allows her to educate consistently, demonstrate expertise and credibility, answer common questions around thyroid health, drive organic traffic through search.
This content-led approach supports long-term visibility and trust building.
OUTCOME
This project resulted in a fully customised website, a clear and credible brand rooted in real experience, an educational platform supporting lifestyle-based thyroid health, a strong foundation for organic growth and long-term impact.
Skydliaukės Harmonija stands as an example of how personal transformation, professional expertise, and thoughtful design can come together to inspire meaningful change.