OVERVIEW
Float & Fly is a spa and massage studio rooted in the belief that true healing begins by reconnecting with one’s inner self. The brand blends therapeutic expertise with deep respect for the body, creating an experience that feels both grounding and elevating.
The goal of this project was to translate that philosophy into a digital space — one that immediately communicates calm, trust, and a sense of being gently held from the very first interaction.
BRAND PHILOSOPHY
Float & Fly approaches wellness as a holistic practice that goes beyond physical relief.
The brand is built around: listening to the body, respecting natural rhythms, healing the mind and spirit alongside the body, presence, stillness, and intentional care.
Massage is positioned not as a service, but as a ritual — a moment of reconnection and restoration.
VISUAL DIRECTION
The visual identity was designed to evoke tranquility, softness, and effortless luxury.
Deep green as the dominant colour, symbolising nature, balance, and grounding.
Moss imagery used as a central visual metaphor for softness, floating, and surrender.
Low-contrast layouts and gentle transitions to reduce visual noise.
Minimal typography and generous spacing to encourage stillness.
The design invites visitors to slow down, breathe, and remain present.
BRAND TONE & FEELING
Float & Fly feels serene and grounding, luxurious without excess, deeply calming, intentional and respectful.
The brand communicates expertise quietly, allowing the experience itself to speak.
WEBSITE EXPERIENCE
The website was designed as an immersive journey rather than a traditional service page.
Key elements include: a calm, editorial-style layout that prioritises mood and emotion, service sections focused on benefits and experience rather than technical detail, FAQ to build trust and ease hesitation, clear booking pathways that feel inviting, not transactional.
Every interaction was designed to feel effortless and reassuring.
OUTCOME
This project resulted in a cohesive digital presence aligned with the studio’s healing philosophy.
A strong luxury wellness aesthetic rooted in nature and softness as well as website that reflects both professionalism and emotional care.
A calming online extension of the in-studio experience.
Float & Fly stands as an example of how thoughtful design can support wellness, presence, and emotional connection — before a client ever steps through the door.