OVERVIEW
GreenBox is a healthy snack brand created for families who want better food choices for their children without stress or guilt.
The goal of the project was to build a brand that feels fun and inviting for kids, while still communicating trust, care, and quality to parents.
This project balances playfulness with responsibility, creating a brand that feels joyful, friendly, and easy to engage with.
BRAND PHILOSOPHY
GreenBox is built around the idea that healthy eating for kids should feel simple, positive, and enjoyable.
Instead of focusing on restrictions or rules, the brand encourages curiosity, balance, and everyday moments around food.
It speaks to parents who care about ingredients and sustainability, and to children who respond to colour, softness, and friendly visuals.
The brand stands for wholesome choices without pressure, eco-conscious values presented simply, food as a happy, shared experience.
WEBSITE & E-COMMERCE EXPERIENCE
The website was designed and built in WordPress using Elementor Pro, with a focus on clarity and ease of use.
Key elements include a clean, friendly e-commerce store, clear calls to action for buying, ordering, and subscribing.
A blog section to support education and brand trust, soft UI elements with rounded buttons and accessible layouts.
The structure supports both quick purchasing and long-term brand building through content.
VISUAL DIRECTION
The visual identity was designed to feel warm, playful, and approachable.
Soft boho-inspired colour palette with pastel pinks, deep green, and sunny yellow accents. Rounded shapes and gentle edges to create a child-friendly feel.
A custom handwritten font, Nibble, created specifically for the brand to add personality and warmth.
Hand-painted digital strawberry illustrations symbolising nature, growth, and care. The overall look is cheerful and organic, without feeling noisy or overstimulating.
BRAND TONE & FEELING
Green Box feels playful and cheerful, caring and trustworthy, eco-conscious but not preachy, friendly to both kids and parents.
The brand speaks in a warm, positive voice that feels supportive rather than instructive.
TYPOGRAPHY & CUSTOM FONT
As part of the identity, I designed Nibble, a handwritten font created exclusively for GreenBox. The font reinforces the brand’s playful tone and adds a personal, human touch.
OUTCOME
This project resulted in a cohesive brand system that combines a distinctive visual identity, a custom typeface, product mockups, a functional, easy-to-use e-commerce website.
GreenBox stands out as a brand that makes healthy choices feel natural, fun, and accessible for modern families.